Sometimes they’re organic posts from businesses. Sometimes, the best posts to show are posts from their friends and family. See, Facebook has an algorithm in place that determines what a user should see in their feed. The first thing you need to realize is that Facebook is stacked against you, but it doesn’t have to be. Any traffic is better than no traffic, and a Facebook presence allows you to build into paid traffic later, if you find the budget to do so. That doesn’t mean it’s impossible, or that you shouldn’t try. Yes, this means it’s more difficult than ever before to reach your entire audience without boosting posts. Yes, organic reach is at an all-time low on Facebook. Instead of worrying about pulling out a PPC budget from thin air, why not focus on methods to generate free traffic from Facebook? However, if you don’t want to pay for your traffic, you’re going to find yourself much more limited. Facebook is excellent for driving traffic to your website, but a huge part of that excellence comes from the sheer utility and reach given to you through the Facebook PPC system.
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